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A Dutch regulator has warned that Apple will face a maximum fine of 50 million euros ($55 million) for the App Store for failing to comply with its dating app payment order, with more, higher penalties on the way. .
On Monday, the Authority for Consumers and Markets (ACM) confirmed reports from Friday that Apple had failed to comply with its order to enable third-party payments for dating apps in the Netherlands regional app store. Troubles could be over for Apple, as the regulator has threatened to impose more fines in the future.
Apple was fined 5 million euros ($5.5 million) per week for ten weeks for not properly complying with the order. While Apple submitted a new proposal to ACM on March 22, the company still did not comply with ACM’s requirements, so had to pay the tenth and final penalty, reaching the maximum issued penalty.
In Statement, the ACM proposes that it welcomes Apple’s offer, and that “the adjusted offer should result in certain terms for dating-app providers who wish to use the App Store.” After receiving an offer for certain terms, the ACM will consult with “market participants,” such as dating app providers, before issuing a compliance decision.
Although Apple will have to pay the maximum fine, the ACM warns that there may be more payments in the future. “If ACM reaches the conclusion that Apple does not meet the requirements, ACM may impose a further order, subject to payment of penalty from time to time,” the regulator writes.
The new fines could include “possibly more penalties this time” to “encourage Apple to comply with the order,” it adds.
While a $55 million fine may be a considerable amount for many companies, Apple’s vast revenue and cash reserves mean it doesn’t necessarily mean much of a pinch when it comes to fines. After five consecutive weeks of fines, the ACM complained that Apple “refused to pursue any serious proposals”, indicating that Apple was dragging its heels on the matter.
It remains to be seen whether ACM will impose a substantial-substantial fine against Apple for acting swiftly.